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Company

Built by artists.
For artists.

Our Story

Built by people who lived the problem.

Grootin was born from 18 years inside the Indian music industry — managing artists, booking stages, sitting in studios, and watching talented creators lose most of their earnings to middlemen and opaque systems.

We built Grootin because we saw what the industry could be: a place where an artist in Jodhpur can reach listeners in 50 countries, keep 95% of what they earn, and understand their audience deeply — without needing a label, a lawyer, or a large budget.

2022
Founded
Mumbai, 2022

Founded in Worli — the heart of India's music and entertainment industry. Built by people who spent 18 years inside it.

Mission & Values

Why we exist.
What drives us.

🎯

Mission

To empower one million music creators worldwide with the tools, tech, and community they need to thrive — from studio to stage.

🌏

Vision

To become the world's most trusted launchpad for music creators — where talent meets technology across 100+ countries.

💡

Values

Artist-first. Bold simplicity. Local roots, global reach. We champion creators from Jaipur to London — on their own terms.

Founder's Note

Why I built Grootin.

I'm Abhiraj Singh, Founder & CEO of Grootin. Over the past 18 years, I've immersed myself in every corner of the music industry — from being an artist to managing talent and organising events.

Having worked with trailblazing artists like Guru Randhawa, Badshah, and Bohemia in their early days, I've seen firsthand the struggle of talented artists seeking the right tools to scale their careers. This is exactly why I created Grootin.

At Grootin, we're here to make your journey smoother — whether you're an emerging artist or a seasoned label. We provide the tools and insights you need to amplify your reach and focus on what truly matters: creating and sharing your music.

Abhiraj Singh
Founder & CEO, Grootin
Abhiraj Singh
By the numbers

Real impact. Real artists.

5,000+
Artists worldwide
150+
Streaming platforms
18+
Years of experience

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5,000+ artists already distributing with Grootin. Your music deserves to be heard everywhere.

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