Logo
Logo variants.
DARK BACKGROUND
LIGHT BACKGROUND
Always maintain a minimum clear space equal to the height of the G mark around all sides of the logo. Do not stretch, recolour, or apply effects to the logo.
Colours
Brand palette.
Saffron Orange
#FF682C
Primary accent
Deep Black
#0F0F0F
Background
Off-White
#F5F4F0
Headings and text
Warm Grey
rgba(245,244,240,.35)
Body text
Typography
Type system.
Display
Urbanist 900
Aa Bb Cc
Body
DM Sans 300-500
The quick brown fox jumps over the lazy dog
Mono
Space Mono
GROOTIN 2025
Guidelines
Do's and don'ts.
Do
Use the logo on dark or light backgrounds as provided
Maintain clear space around the logo at all times
Use Saffron Orange (#FF682C) as the primary accent
Use the approved font stack (Urbanist + DM Sans)
Reference Grootin with a capital G
Do not
Stretch, distort, or rotate the logo
Change the logo colours or add drop shadows
Use the logo on busy or low-contrast backgrounds
Write grootin in all lowercase in editorial copy
Use unofficial fonts or colour variations